Road to McDrive®
The standardized city light posters (backlit illuminated and framed poster spaces) along main roads have the exact same size and aspect ratio like the McDrive® service window.
To bring the perfect McDrive® illusion to the streets, we individually selcted posters with the perfect angle at intersections. A life-like-drive-thru experience has been created - mimicking the point of view of a customer.
Real crew members from McDonald’s were featured to make the visual experience as authentic as possible.
- Out of Home Campaign of the Year
- PlakaDiva - 2x Gold (2021)
Seit der Erfindung des Citylights hat diese Idee auf ihre Zeit gewartet.