Road to McDrive®

Iconic Windows

The standardized city light posters (backlit illuminated and framed poster spaces) along main roads have the exact same size and aspect ratio like the McDrive® service window.

To bring the perfect McDrive® illusion to the streets, we individually selcted posters with the perfect angle at intersections. A life-like-drive-thru experience has been created - mimicking the point of view of a customer.

Real crew members from McDonald’s were featured to make the visual experience as authentic as possible.

Agentur
Scholz & Friends
Jahr
2020
Awards
  • Out of Home Campaign of the Year
  • PlakaDiva - 2x Gold (2021)

Seit der Erfindung des Citylights hat diese Idee auf ihre Zeit gewartet.

Lars Huvart, OgilvyPlakaDiva-Juror