“VMLY&R Commerce GmbH” to become “Scholz & Friends Commerce GmbH”
The former “Geometry Global” group in Germany, which operated as “VMLY&R Commerce GmbH” in 2021, is to be renamed “Scholz & Friends Commerce GmbH” with effect from March 1, 2022. The company has already been part of P&L and the management structure of Scholz & Friends Family since January 1. Now Scholz & Friends is following suit in terms of company name and branding.
The commercial register transfer is currently underway. With this move, the agency group with a 250-strong workforce and offices in Hamburg, Frankfurt and Düsseldorf will now be fully integrated into Scholz & Friends Family also as regards branding. The renaming will not affect “Argonauten GmbH”, which will continue to operate under the company and brand name “Argonauten” even as part of Scholz & Friends Family. Subsequent to the renaming, selective solutions will be developed for the various locations and units of “VMLY&R Commerce GmbH” with a view to securing the best possible integration.
Frank-Michael Schmidt, CEO of Scholz & Friends Family: “After assuming management responsibility for VMLY&R Commerce Group’s 250-strong team in Germany, renaming to Scholz & Friends Commerce marks the next logical step. We are delighted that the former Geometry Germany staff will be sailing under the Scholz & Friends flag from March onward and joining us on our journey into a networked future with wide-ranging growth prospects. The specialized competencies of the various units represent a significant strengthening of Scholz & Friends Family and are to be positioned in the market in an even more differentiated way going forward.”
The future “Scholz & Friends Commerce GmbH” will comprise various units at the Hamburg, Frankfurt and Düsseldorf locations offering specialist expertise in commerce and retail, strategy, consulting as well as branding & design. Working in harness with the various agency units, selective solutions will be developed under a new, overarching Scholz & Friends Family strategy and implemented within the first six months of 2022.
About Scholz & Friends Family
With its portfolio of orchestrated marketing and communications solutions based on strategic expertise and creative excellence, Scholz & Friends Family is one of the leading agency groups in the German-speaking region. The Scholz & Friends Family agencies combine data-driven insights, creativity and technology to develop differentiating brand and user experiences. Structured as a group of specialist agencies, Scholz & Friends Family offers the full spectrum of state-of-the-art communications solutions. The agency group’s accounts include McDonald’s, Volkswagen, Intel, Vodafone, the German statutory health insurer AOK, the German Savings Banks Finance Group (Sparkasse) as well as other international blue chip companies and German market leaders. Scholz & Friends Family has a workforce of over 1,200 spread across offices in Berlin, Brussels, Düsseldorf, Hamburg, Frankfurt, Munich and Zurich.