Latest News
Scholz & Friends Wins Five LIA Awards
Scholz & Friends received a total of five awards at the London International Awards 2025: three silver and two bronze. The award-winning works are “The Philharmonic Prints” for the Berlin Philharmonic Orchestra (2x silver, 1x bronze) and the new brand design for the Tyrolean Festival Erl (1x silver, 1x bronze).
The new McSpicy®: Finally spicy enough?
Scholz & Friends has developed a campaign for McDonald's Germany that is literally hot! With the new McSpicy® burger and the question “Finally spicy enough?”, it picks up on a social media debate – with a huge response, especially on TikTok. More highlights of the campaign: a dip set that invites guests to take part in an interactive “Spicy Dip Challenge” and a reinterpretation of the German cult hit “Tränen lügen nicht” (Tears Don’t Lie).
Nett Hier! What Baden-Württemberg has to teach us about viral marketing
The iconic sticker "Nett hier. Aber waren Sie schon mal in Baden-Württemberg?" has truly gone global! No wonder the Financial Times took notice of our „Wir können alles. Außer Hochdeutsch.“ campaign for the state of Baden-Württemberg. You can spot that distinctive yellow sticker practically anywhere these days. In his interview with the Financial Times, our CCO Matthias Spaetgens shares how this campaign, launched back in 1999, evolved into such a success story and what valuable lessons it still offers for today's marketing.
Scholz & Friends named “Global Agency of the Year”
A huge success for Scholz & Friends at the Gerety Awards 2025: Not only did we win 5 gold, 6 silver, and 1 bronze awards, we were also honored as “Global Agency of the Year”! Congratulations and a huge thank you to our Friends for this outstanding achievement! Our congratulations also go to our network partners at VML, who were named “Global Network of the Year.”