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The iconic sticker "Nett hier. Aber waren Sie schon mal in Baden-Württemberg?" has truly gone global! No wonder the Financial Times took notice of our „Wir können alles. Außer Hochdeutsch.“ campaign for the state of Baden-Württemberg. You can spot that distinctive yellow sticker practically anywhere these days. In his interview with the Financial Times, our CCO Matthias Spaetgens shares how this campaign, launched back in 1999, evolved into such a success story and what valuable lessons it still offers for today's marketing.

Financial Times report

A huge success for Scholz & Friends at the Gerety Awards 2025: Not only did we win 5 gold, 6 silver, and 1 bronze awards, we were also honored as “Global Agency of the Year”! Congratulations and a huge thank you to our Friends for this outstanding achievement! Our congratulations also go to our network partners at VML, who were named “Global Network of the Year.”

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For those who have ever wondered about McDonald's offerings in other countries, this summer brings an adventure. Under the motto “Around the world with Mecces,” McDonald's has searched worldwide for 22 unique products in 17 countries and is bringing them to Germany for its guests. Scholz & Friends' 360-degree campaign includes radio, TV, OOH, digital, social media, public relations, and influencer collaborations. A special highlight is the branded airplane that will transport travelers to their destinations this summer.

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Scholz & Friends was honored at the Cannes Lions with two Silver Lions for "The Philharmonic Prints" (Berlin Philharmonic) and a Bronze Lion for "Irmela vs. Nazis" (toom Baumarkt). This makes Scholz & Friends the second most successful German agency at the 2025 festival. Another highlight: Matthias Spaetgens, CCO Scholz & Friends, served as Jury President in the "Industry Craft" category. He is the first German agency executive in this position since 2017. Find more highlights from Cannes on Instagram.

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