Latest News
Scholz & Friends becomes new lead agency for Frankfurter Buchmesse
Frankfurter Buchmesse is revamping its brand communication. Following a multi-stage pitch, Scholz & Friends came out on top. From November, the agency group's Berlin office will take over creative communication for the book fair. The focus will be on further developing its international marketing strategy.
McDonald's Brings Hollywood Badass Danny Trejo to Tears
For McDonald's Germany, Scholz & Friends challenged Hollywood legend Danny Trejo with the new McSpicy® Burger. He's survived everything in countless action films – but tears? Never seen them. Until now. In the new activation for the McSpicy® campaign, McDonald's achieves the impossible: Danny Trejo sheds the first tear of his life – and of all things, while trying the new McSpicy® Burger. This unique tear was carefully collected and preserved as proof, and will now be auctioned off to benefit the McDonald's Children's Aid Foundation.
Scholz & Friends Wins Five LIA Awards
Scholz & Friends received a total of five awards at the London International Awards 2025: three silver and two bronze. The award-winning works are “The Philharmonic Prints” for the Berlin Philharmonic Orchestra (2x silver, 1x bronze) and the new brand design for the Tyrolean Festival Erl (1x silver, 1x bronze).
The new McSpicy®: Finally spicy enough?
Scholz & Friends has developed a campaign for McDonald's Germany that is literally hot! With the new McSpicy® burger and the question “Finally spicy enough?”, it picks up on a social media debate – with a huge response, especially on TikTok. More highlights of the campaign: a dip set that invites guests to take part in an interactive “Spicy Dip Challenge” and a reinterpretation of the German cult hit “Tränen lügen nicht” (Tears Don’t Lie).