Latest News
Scholz & Friends named “Global Agency of the Year”
A huge success for Scholz & Friends at the Gerety Awards 2025: Not only did we win 5 gold, 6 silver, and 1 bronze awards, we were also honored as “Global Agency of the Year”! Congratulations and a huge thank you to our Friends for this outstanding achievement! Our congratulations also go to our network partners at VML, who were named “Global Network of the Year.”
Around the World with Mecces
For those who have ever wondered about McDonald's offerings in other countries, this summer brings an adventure. Under the motto “Around the world with Mecces,” McDonald's has searched worldwide for 22 unique products in 17 countries and is bringing them to Germany for its guests. Scholz & Friends' 360-degree campaign includes radio, TV, OOH, digital, social media, public relations, and influencer collaborations. A special highlight is the branded airplane that will transport travelers to their destinations this summer.
Cannes Lions 2025: Three Lions for Scholz & Friends
Scholz & Friends was honored at the Cannes Lions with two Silver Lions for "The Philharmonic Prints" (Berlin Philharmonic) and a Bronze Lion for "Irmela vs. Nazis" (toom Baumarkt). This makes Scholz & Friends the second most successful German agency at the 2025 festival. Another highlight: Matthias Spaetgens, CCO Scholz & Friends, served as Jury President in the "Industry Craft" category. He is the first German agency executive in this position since 2017. Find more highlights from Cannes on Instagram.
McDonald's x hitschies: A TikTok prank becomes reality
When the iconic McDonald’s yellow fades into a blue world... you know something big is happening! The "hitschies Saure Drachenzungen" are unleashed and have conquered the McFlurry® and McMilkshake. Scholz & Friends had a blast helping McDonald’s Germany to turn this TikTok trend into reality!