Latest News

Scholz & Friends is the most awarded agency at the spotlight Festival

At this year's spotlight Festival, Scholz & Friends took home 18 medals, making us the most awarded agency of 2026! Our work for toom Baumarkt, McDonald's Germany, GOT BAG, AOK, IWC Schaffhausen, and the German Federal Foreign Office garnered a total of 4 Gold, 8 Silver, and 6 Bronze. The toom campaign "Irmela vs. Nazis" achieved particular success, securing 3 Gold, 2 Silver, and 1 Bronze.

Erwin Wurm is the new "Brilliant Mind" for F.A.Z.

We're thrilled to unveil the latest protagonist of our legendary brilliant mind campaign for Frankfurter Allgemeine Zeitung (F.A.Z.): the iconic Austrian artist, Erwin Wurm! For the first time in the campaign's history, one personality is featured across multiple motifs – a special tribute to Wurm's pioneering work. Renowned for his "One Minute Sculptures", Wurm invites us to look beyond the obvious and challenge our perceptions by viewing reality from an "absurd" perspective. This unique approach aligns perfectly with F.A.Z.'s mission to sharpen our view of the world.

Iconic “Nett hier” Stickers are Conquering the French Press

The campaign "Nett hier. Aber waren Sie schon mal in Baden-Württemberg?” launched by Scholz & Friends back in 1999 for the state of Baden-Württemberg, continues to make waves. The iconic stickers are conquering the globe, and the story behind them is attracting international attention. After the Financial Times reported on it in 2025, the French news website Le Petit Journal is now also picking up the story.

Scholz & Friends Wins Silver at Eurobest

Scholz & Friends has won Silver at the Eurobest Awards for "The Philharmonic Prints" for the Berlin Philharmonic. This outstanding work, having already enjoyed a highly successful award season, has once again been recognized on an international level. Additionally, the Brand Design for the Tiroler Festspiele Erl secured a shortlist placement.