An "Earworm" Builds the Brand

Die Fantastischen Vier do DERTOUR

What does a legendary band do when there’s still time before the final tour bus leaves? They simply go on holiday. For DERTOUR, we send Die Fantastischen Vier on a musical journey that turns diversity, flexibility and closeness to people into a feeling everyone knows: the desire to simply switch off. With an exclusive song, AI-enhanced visual worlds, wit and attitude, DERTOUR becomes an earworm (a song stuck that's in your head) — and holiday becomes a true “Macht Urlaub” feeling.

Client DERTOUR
Agency Scholz & Friends Hamburg
Year 2026

Macht einfach DERTOUR

In the campaign film, the band reveals what they do with their newfound free time: go on holiday. Real-life footage meets AI-enhanced, heightened visual worlds — from singing ice cream to nodding bobble dogs. The result is a music film that brings together travel feeling, humour and brand in a way that is impossible to ignore.

Key Visuals with

Earworm Effect

Keyvisuals mit Ohrwurm-Effekt

The key visuals translate the musical idea into bold, simple images: Die Fantastischen Vier on holiday with DERTOUR — charmingly heightened and visually distinctive. Campaign motto and band merge into a clear brand signature for OOH, travel agencies and digital placements.