When the night tells its stories…

At 4 a.m., the world looks a little different. Even at McDonald’s. In a 24/7 restaurant in Berlin, people come together who might never share the same space otherwise: night owls, shift workers, people returning home – each bringing their own stories. Two young women observe this unique atmosphere. They imagine the stories that might have brought the different individuals here… until a twist at the end reshuffles everything. This transforms a simple brand truth – McDonald’s is open around the clock – into an emotional story about prejudice, connection, and the way we see the people around us.

  • Client McDonald's Deutschland
  • Agency Scholz & Friends
  • Year 2026

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