Campaign for the Traditional West Swiss Beer Cardinal

Beautiful moments often begin with the enjoyment of a cold beer. A realization that, in the case of the traditional West Swiss beer Cardinal, led to much more – namely, to the new slogan and communication platform: “Les bons moments commencent avec Cardinal” (“Good moments start with Cardinal”).

The campaign celebrates the openness, spontaneity, and ease of life in Western Switzerland, showing that wonderful things can happen when you approach the flow of life with the relaxed attitude of the Romands.