In 1976, legendary watch designer Gérald Genta created the original IWC Ingenieur. Despite its technical and aesthetic innovation, the watch was launched during the height of the quartz crisis and was not a commercial success at the time. Nearly 50 years later, the model found new relevance when Brad Pitt personally customized a unique version with a green dial for his character in the movie "F1". 

To give this unexpected product moment historical depth, we developed a cinematic prequel to "F1". The short film blends real horological history with fiction, taking viewers back to the 1970s. It tells the story of a racing driver who puts the original Ingenieur prototype to the test under real racing conditions. After his first victory, he customizes the watch with a green dial—creating a fictional lineage that explains how the unique piece eventually found its way onto the wrist of a modern racing icon decades later.