Top International Creative Corinna Falusi Enters Exclusive Partnership With Scholz & Friends

The internationally renowned creative Corinna Falusi and Scholz & Friends have entered an exclusive strategic partnership for the German-speaking region. Corinna Falusi was Chief Creative Officer and Partner at Mother New York for six years and previously Chief Creative Officer at Ogilvy in New York.

With Corinna Falusi, Scholz & Friends has hired one of the world's most recognized and award-winning creatives. She has been named among the global Creative Top 50 by AdWeek and was Chairwomen at the ADC festival in 2023. Furthermore, Corinna Falusi is member of the Advisory Board of D&AD. Her work has received numerous awards at all major festivals, including the Grand Prix and Titanium Award at Cannes Lions, and is represented in the permanent collection of the Museum of Modern Art in New York.

Matthias Spaetgens, Partner, and Chief Creative Officer Scholz & Friends Family: "Corinna is an exceptional figure in the international advertising landscape. With her many years of experience as creative director of the best New York agencies, she will give Scholz & Friends new impetus in terms of content and culture and further sharpen our creative profile. The first joint projects have already given us all a lot of pleasure."

Corinna Falusi: "The best ideas are born when the right people come together. I am particularly looking forward to this collaboration and the opportunity to bring international thinking to the German market. The success of our first joint project, the McCrispy campaign for McDonald's, shows that this partnership is already a lot of fun."

Over the course of her career, Corinna Falusi has developed outstanding creative campaigns for major international brands such as BMW, Coca Cola, Heineken, Stella Artois, the United Nations and many more – some of which ran in over 100 countries and 20 languages. She started her career at Jung von Matt in Germany, followed by a decade at StrawberryFrog in Amsterdam and New York. She then moved to Ogilvy & Mather in New York, where she was appointed Chief Creative Officer. She then spent six years as Partner and Chief Creative Officer at Mother New York. Under her leadership, Mother was named Independent Agency and Global of the Year in the U.S. in 2019 and Ad Age A-List Agency of the Year in 2022. She is a guest lecturer at the University of Applied Arts in Vienna. In mid-2023, she set up her own agency, Birthday Industries, in her adopted home in New York. From there, she will continue to serve international and national clients from the American market.