Latest News
A cinematic documentary about the IWC Ingenieur
When the first BTS images of the upcoming Apple Original movie blockbuster ‘F1® - The Movie’ made the rounds in August 2024, the watch community puzzled over a watch on the wrist of driver Sonny Hayes, played by Brad Pitt, which should not actually exist in this form: a green IWC Ingenieur from 1976. Last weekend, at the 82nd Members' Meeting in Goodwood, IWC, as official partner of ‘F1® - The Movie’, revealed the secret of this remarkable watch in the presence of numerous actors from the film.
The Future of Car Ownership: It's All About the Experience!
Electric vehicles are changing everything – and not just the engines! Hendrik Wonsak, Director CX Consulting Scholz & Friends, explains how customer experience is becoming the engine for state-of-the-art relationships between vehicles and owners. Discover why software updates, charging experiences, and digital intelligence are crucial, and how automotive manufacturers can build true customer loyalty through seamless experiences.
Scholz & Friends Stays Lead Agency for AOK Health Insurance
Scholz & Friends defends the budget of the AOK-Bundesverband and will continue to be responsible for the overall communication, marketing and PR of the health insurance company. Scholz & Friends has been working for the AOK-Bundesverband since 2021. Stefan Wegner, MD Scholz & Friends: “The AOK-Bundesverband is a client partner with attitude and courage that sets standards in healthcare communication. Together, we have developed a new, authentic tonality for the AOK brand that resonates with people. We are therefore delighted to be able to continue playing on this creative stage and to continue working together in a spirit of trust over the coming years.”
Markus Mazuran becomes Chairman of Scholz & Friends Vienna
The Scholz & Friends Family has appointed Markus Mazuran, one of the most renowned minds in the Austrian communications industry, as Chairman of Scholz & Friends Vienna. From April 1, 2025, the former Serviceplan and Wien Nord Managing Partner will take over responsibility for the development of a new and future-oriented agency model for Austria at Scholz & Friends Vienna, that gives clients direct access to the benefits of technological innovation.