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Cannes Lions 2025: Three Lions for Scholz & Friends
Scholz & Friends was honored at the Cannes Lions with two Silver Lions for "The Philharmonic Prints" (Berlin Philharmonic) and a Bronze Lion for "Irmela vs. Nazis" (toom Baumarkt). This makes Scholz & Friends the second most successful German agency at the 2025 festival. Another highlight: Matthias Spaetgens, CCO Scholz & Friends, served as Jury President in the "Industry Craft" category. He is the first German agency executive in this position since 2017. Find more highlights from Cannes on Instagram.
McDonald's x hitschies: A TikTok prank becomes reality
When the iconic McDonald’s yellow fades into a blue world... you know something big is happening! The "hitschies Saure Drachenzungen" are unleashed and have conquered the McFlurry® and McMilkshake. Scholz & Friends had a blast helping McDonald’s Germany to turn this TikTok trend into reality!
1x Gold, 1x Silver and 3x Bronze at the D&AD Awards
Scholz & Friends wins a Yellow Pencil, a Graphite Pencil and three Wood Pencils at the D&AD Awards 2025! A big thank you to the teams behind the award-winning work for Tiroler Festspiele Erl, Terre des Femmes and Frankfurter Allgemeine Zeitung.
Strategy Weekend 2025
This year, the Scholz & Friends Strategy Weekend took place in our Berlin office for the first time. 20 young talents, selected from over 160 applications, had the unique opportunity to immerse themselves in the world of brand strategy. The program included working on a briefing for McDonald's, presenting their ideas to clients and an exclusive look behind the scenes of Scholz & Friends.