Scholz & Friends Group is one of the leading creative agency groups in the German-speaking world and, as the “Orchestra of Ideas”, unites all communication instruments under one umbrella. Year after year, Scholz & Friends has been honoured with “Agency of the Year” awards.

With its “Umparken im Kopf” (U-turn in your head) idea, the agency created the leitmotif for Opel’s brand turnaround campaign as well as not only the most successful automotive campaign of the last decade but also one of the most well-known, efficient and effective brand campaigns at a national level across all categories. For the newspaper Frankfurter Allgemeine Zeitung, Scholz & Friends established with “Dahinter steckt immer ein kluger Kopf” (Always a clever mind behind it) a major iconic brand campaign. Its “clever minds” have for 20 years been bearing witness to contemporary history and have come to represent the most recognised media campaign in the world.

With its major offices in Hamburg, Berlin, Düsseldorf and Zurich, Scholz & Friends combines the benefits of a strong, independently run German creative agency with the international reach and resources of the worldwide leading and most creative market communications holding, WPP.
www.s-f.com