Scholz & Friends Wien

We are Scholz & Friends Wien - one of the leading providers of brand experience and strategic brand consulting in the Austrian market. With the integration into the Scholz & Friends Family, we have left our previous name VMLY&R Vienna behind, but our expertise remains. With our team of 45 Friends, we support international brands and are the global competence center for the worldwide brand study Brand Asset Valuator (BAV).


Sebastian Bayer


Gernot Baumgartner

Chief Operations Officer

Ulrike Hirtzberger

Client Business Lead

Julian Leutgöb

Managing Director Commerce

Andreas Roitner

Head of Strategy