Matthias Spaetgens becomes Chief Creative Officer of the Scholz & Friends Family
In addition to his role as Chief Creative Officer of the Scholz & Friends Group, Matthias Spaetgens has been appointed Chief Creative Officer of the Scholz & Friends Family as of January 1, 2022. In the newly created position, he will assume overarching creative responsibility for the agencies of the Scholz & Friends Family and further drive the creative performance of the agency group.
Matthias Spaetgens has already been Chief Creative Officer of the Scholz & Friends Group since 2015 and has ensured that Scholz & Friends remains one of the most creative agencies in Germany 40 years after its founding. In recent years, Scholz & Friends has taken top places in numerous national and international award shows, such as the Cannes Lions and ADC Germany. In 2021, no less than 10 Cannes Lions have found a new home at Scholz & Friends.
Matthias Spaetgens, Chief Creative Officer of the Scholz & Friends Family: "Creative excellence is the greatest force in all communication disciplines. I am excited about the expanded responsibility to further develop the creative performance of the entire Scholz & Friends Family together with our talented team."
Frank-Michael Schmidt, CEO of the Scholz & Friends Family:
"It feels like Matthias Spaetgens has naturally filled the new role since the beginning of the Scholz & Friends Family. Now I am happy to announce it officially: Matthias Spaetgens, as Chief Creative Officer of the Scholz & Friends Family, will promote and further develop the creative potential and creative excellence of all units and locations of our agency group in future. In this way, we will strengthen creation as a cross-agency success factor as well as One Company-thinking within our family. Under Matthias' creative leadership, Scholz & Friends has written an internationally acclaimed success story. Among other things, Scholz & Friends was named Best German Agency and Best WPP Agency Worldwide in "The Drum Report" 2020 and 2021. In addition to his creative excellence, his entrepreneurial attitude, strategic intelligence and integrative character make him the best choice for this position. I look forward to our collaboration in this new arrangement and Matthias' important contribution to the qualitative and quantitative growth of the Scholz & Friends Family."
About Matthias Spaetgens
Matthias Spaetgens is Chief Creative Officer and Partner of the Scholz & Friends Group as well as Managing Director Creation of Scholz & Friends Berlin. He is one of the most successful German creatives with an international reputation. In "The Drum. World Creative Rankings" he is listed as the most successful German Chief Creative Officer worldwide in 2021 and 2020. In addition, he has been head of the Department of Graphics and Advertising at the University of Applied Arts Vienna as a university professor since 2010.
He joined Scholz & Friends in 1997 and has been making advertising history with iconic campaigns ever since. His work, including for McDonald's, Mercedes-Benz, Frankfurter Allgemeine Zeitung, Der Tagesspiegel and the Berlin Philharmonic Orchestra, has won numerous national and international awards. More than 50 Cannes Lions and more than ten Grand Prix awards in creative competitions can be credited to his creative award account to date.
