I LIKE IT LAUT
Match made in heaven:
McCrispy® X H.P. Baxxter
The McCrispy® is so loud that you can hear it when you bite into it. That's why we're taking the chance to create a MATCH MADE IN HEAVEN. Germany's loudest burger together with Germany's loudest artist. The idea: a truly credible love story! H.P. Baxxter is totally in love with the burger that suits him perfectly. To celebrate, he's writing a new version of his biggest hit: “McCrispy®, believe me, I LIKE IT LAUT!”
H.P. Baxxter becomes Cris P. Baxxter
The campaign kicks off with big news: H.P. Baxxter posts on Instagram: “I have a new name. For my new love.” H.P. becomes Cris P. Baxxter. The message goes viral, and speculation runs hot: What connects Germany’s loudest artist with the McCrispy®? In the TV commercial, Cris P. Baxxter releases the song “I like it LAUT” and McDonald's launches the “I like it laut” menu with Cris P. sauce, Crunch Fries, and limited-edition earplugs as a gimmick. Everything comes in boombox packaging with lyrics and volume instructions. This way, a crunch becomes a hit and a menu becomes a piece of pop culture.
LET ME HEAR YOU CRUNCH!
