Porsche provides an authentic glimpse into the soul of the work culture and thus conquers the hearts of the target group.
Skilled workers are highly contested. As an employer, Porsche is considered sexy, but also unapproachable. Thereby, Porsche is much more down-to-earth than you might think. Here, world-famous and iconic sport cars are created in an surprisingly familiar atmosphere. The Employer Value Proposition "We create the myth of tomorrow. While staying human." is brought to life at all relevant contact points along the candidate journey. With its unmistakable visual language and tonality, Porsche makes a stand against the established and still far too often clichéd employer communication.
- D&AD - 2x Bronze (2019)
- ADC - 1x Silver, 2x Bronze (2019)