Tiroler Festspiele Erl
Brand design for a 400-year tradition
The Tiroler Festspiele Erl are a key part of Austria’s cultural landscape. Since 2024, opera star Jonas Kaufmann has led the festival. Erl’s 400-year Passion Play tradition is reflected in the thorn crown on its coat of arms and the architecture of the festival house. This inspired the design element: thorns, arranged to reflect the crossbars of the letters TFE — Tiroler Festspiele Erl.
Agency
Scholz & Friends Wien
Year
2024
Awards
- D&AD - Yellow Pencil & Graphite Pencil (2025)
- ADC Germany - Gold, Silver & Bronze (2025)
- CCA Venus Award - Gold, Silver & 2× Bronze (2025)
Brand Design
